Archive for the ‘Postcard Marketing’ Category
Have you ever wondered what exactly is up with Postcard Marketing? This informative report can give you an insight into everything you’ve ever wanted to know about Postcard Marketing.
Postcard marketing is still a popular means of trying to market a business or product directly to people. The fact that this method of direct marketing is still being used can profess to how effective it can be. And there are many things a seemingly ordinary postcard can do as a marketing method.
There are many ways that a postcard can be used for marketing purposes. A postcard can be sent to your marketing contacts in order to ask for business referrals. It can also be used to send out announcements of certain events to customers. You can use postcards to let people know that you are conducting seminars, classes, sales event, etc.
A postcard can also be used as a preliminary means to reach out to new prospects. A simple postcard can help “soften the effects” of marketing rather than actually directly reaching out to prospects through phone. You can also use the postcard to make an offer or if you have certain giveaways or discounts for your customers. Postcards can help spread out the word by mailing them out to the homes of your customers and prospects. A postcard can also be a more endearing way to say thanks to people for their help, for information or for referrals.
There are many reasons why you should use postcard marketing for your own business. For one ting, it will effectively work as a marketing method for all types of businesses. From providing sales leads to generating store traffic, postcards can easily help do the job. What makes postcard marketing so attractive is that designing them can be fairly simple and easy.
If you don’t have accurate details regarding Postcard Marketing, then you might make a bad choice on the subject. Don’t let that happen: keep reading.
If you consider other types of advertising such as billboards or in magazines and newspapers, postcards can be considered much simpler since it does not require following a certain process and incur quite an expense in your marketing plans. From designing to the costs, postcard marketing is considered quite simple and inexpensive to conduct considering its potential of providing effective results.
What also makes postcard marketing quite effective is that they nearly always get read by the people who receive them. The reason for this is that postcards are “ready to read” once people receive them. There are no envelopes to open or any other covering to open up.
Another advantage of postcards is that they are likely to be passed on from one person to another, depending on how attractive and appealing they can be. This can help add up to the number of people they can reach the more they are being passed on from one person to another. As a direct marketing approach, postcards can also be used to target the market segment that a business would want to focus in, be it in terms of geographical reach or by age bracket.
Postcard marketing is an effective way to help bring out better results for your business. The way they offer to get your point across in the business and marketing sense can be considered to valuable to pass up. It is something that your business should be considering when you are trying to plan your own marketing efforts for your business.
Of course, it’s impossible to put everything about Postcard Marketing into just one article. But you can’t deny that you’ve just added to your understanding about Postcard Marketing, and that’s time well spent.
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Your best edge in your postcard venture would have to be your application of new innovations in postcard marketing, especially one that would tend to be more competitive and attractive in the market.
The advent of advanced technologies like web advertising, e-mail or other high-tech marketing methods are just some of the most common pitches in the market these days.
Many entrepreneurs nowadays, aside from applied technologies, are also simply seeking an easy ?to ?implement, low -cost sales tool and aren’t just limited to the latest technology fad.
Even for the technologically- challenged, old-fashioned postcard marketing is still a good option.
Much to many’s surprise, technology companies love postcard marketing since it is the most cost effective and efficient way to promote their products and services.
One globally renowned software company recommends postcard marketing to its accounting firm clients primarily for these simple and practical, yet logical reasons:
Postcards are less disruptive and intrusive than e-mail, since many consider email spamming as an inconvenient way to get unsolicited information. Postcards also enjoy less competition.
It’s easier to read a postcard at a glance than to open an envelope
Unlike e-mail, postcards can take on any size, color, gloss or graphic and is even more personal and tangible than email communication.
Hopefully the information presented so far has been applicable. You might also want to consider the following:
Another good and practical reason for resorting to postcards is that you can create, print and mail postcards without a big investment.
Innovation and creativity are basically two of the most basic components for postcard makers to make its niche in the postcard industry.
Here are some more reasons why postcards continue to enjoy a good share of the market.
Postcards are eye-catchers. Postcards do not have to be an artwork, but it would surely help if it is a bit attractive and creative, as well as adding a high quality photo, art or computer generated image can also help.
Postcards are simple. This is so because it does not have a lot to it. Messages are timely, ideas straight to the point and messages brief and concise.
Postcards are practical. This is practically so because you can use both sides of the postcard, although not every inch. You may use side like a poster or a picture display and the other for a few details. Or simply put an advertisement on one side and a personal message on the other, whichever suits you best.
Postcards are multi- faceted since it can double as a gift certificate, coupon and event ticket, among others. Recipients can then present the card to claim an offer or avail of a good discount as well as a good tool to measure effectiveness.
Lastly, you have the liberty to design and create your own postcards. One of the best and most effective ways to make your postcard more effective is not only coming up with good designs and creative lay-outs, but also establishing a feedback mechanism where you could also adjust the product based on customer feedback.
Nowadays, making the most out of your postcard business by taking all the necessary steps to enhance and improve your marketing potential and this is indeed highly possible by adopting new innovations in postcard marketing.
As your knowledge about Postcard Marketing continues to grow, you will begin to see how Postcard Marketing fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.
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When you think about Postcard Marketing, what do you think of first? Which aspects of Postcard Marketing are important, which are essential, and which ones can you take or leave? You be the judge.
Yes it is true, you can discover endless business opportunities with post card marketing.
Many people may not be aware, but the postcard business is indeed a very lucrative and profitable venture, based on annual statistics and the demand for postcards spanning across the globe.
Ever since it was first introduced in the early 1870′s, postcards continued to enjoy cult status as an alternative means of communication, where people caught on the idea of adding short notes or messages on printed postcards.
As the United States Congress passed a legislation allowing people to incorporate notes on the postcards, it further caught on with the public and demand for more postcards, especially with catchy and creative designs and cute notes printed on it, it steadily rose with publishing and printing companies striving to meet up with public demand.
From an initial demand of 770 million postcards printed on that first year, the popularity of this innovative print media resulted to a breakthrough production of 1 billion two years after.
The fad kept on growing and by 1909 the leading printing firm Illustrated Postcard Company churned out a staggering 3 million printed postcards everyday.
By this time, people thought of a variety of ways other than postcards being just a means of communication.
The best time to learn about Postcard Marketing is before you’re in the thick of things. Wise readers will keep reading to earn some valuable Postcard Marketing experience while it’s still free.
Many took on the lead in making collector’s items out of postcards and like postal stamps, were sold, bought or traded.
A printing firm, on the other hand, made a creative and ingenious way of printing a variety of postcards providing a glimpse of more than 15,000 photographic views of major tourist spots around the world.
This lowly 5 by 3- inch card also became a very important means of commemorating special events, holidays or simply one that helps provide people a glimpse of a traveled spot or destination.
People got used to using postcards that it had an effect on the way people corresponded with each other, where the limited space on the cards established a more concise and direct method of writing, that provided an alternative means for corresponding with others and broke away from the often discursive and long process of letter- writing.
With the current hurried pace of daily life, postcards kept on making it’s mark in the life of people and continued to serve its purpose of communicating brief messages and notes for people.
Be it at work, vacation or simply day to day living, postcards continue to enjoy the same popularity as it did and printing companies continue to meet the continued demand for printing and circulation.
With modern advances in print and communication media, there are alternative methods in selling and even making custom ?ordered postcards, including online or electronic postcards.
There are also a variety of ways you can offer from designing a creative postcard template or an online postcard resource offering a variety of services that can help others customize their own postcards- the possibilities are endless.
So why not ride on the postcard phenomenon and allow yourself to discover endless business opportunities with postcard marketing.
Now that wasn’t hard at all, was it? And you’ve earned a wealth of knowledge, just from taking some time to study an expert’s word on Postcard Marketing.
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John Hanks, feel free to visit this top ranked crime stopping affiliate site: the thief,home security,security,deals
So what is Postcard Marketing really all about? The following report includes some fascinating information about Postcard Marketing–info you can use, not just the old stuff they used to tell you.
Postcard marketing could really be promising. However, for the campaign to work effectively, you should begin the initiative by working on the right mailing list. After you have produced the postcards to be distributed for your marketing activities, you should aim to send them to people who could be prospects in your marketing effort. Of course, you want to reach out to consumers who have higher chances and potential to buy or subscribe to any product or service you are selling or marketing. It would be futile to send postcards to people who you think would not in any way be interested or who have no need for what you offer.
Sending and mailing your postcards to the right people would men big time for your business. Whether you would use the traditional snail mail or the modern and sophisticated email, you should always make it a goal to send your message to your target people. For instance, if you are marketing children’s books, you should aim to reach parents who have children because such a market segment would certainly patronize the products you offer. Know your target market well as this is the first essential step to be effective.
You have to build an appropriate network or a list of addresses for your postcard marketing campaign. You could begin by securing a list of target people from reliable list of specialized brokers operating in the market. This strategy is more rampant online. If you could not secure any list of prospects, you could consider buying them. Some businesses thrive by selling such lists because they know marketers and advertisers would always need them. When doing so, just be sure you are dealing with trustworthy and reliable brokers.
If your Postcard Marketing facts are out-of-date, how will that affect your actions and decisions? Make certain you don’t let important Postcard Marketing information slip by you.
How could you build your own listing? It could be easier than you thought. You could start by reviewing your phonebook or your personal contact lists. It is time to touch base with old friends, colleagues, and acquaintances. Online, you could write newsletters and e-books and offer them to target readers in exchange for their own mailing addresses. For sure, people who would be instantly interested in your products and services would aim to know you and your business more. They would mostly not mind giving you their mailing and contact information. When this happens, make sure you file the addresses in a more organized and effective manner.
You could also opt to attach your postcards in newspapers and magazines. Print your name and address in the return mail section of the postcard you distribute. Make arrangements with the post office so that the mailers would not incur any expense or fee when they return the postcards to your address. This way, you would be building your own network and list of prospects without exerting much effort.
It could be asserted that through this initiative, you are luring the potential contacts to go to you instead of the other way around. This way, your postcard marketing campaign would surely be more effective.
There’s a lot to understand about Postcard Marketing. We were able to provide you with some of the facts above, but there is still plenty more to write about in subsequent articles.
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By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO
Postcard marketing is just one of the many methods that you can use to market your business or products. Marketing for different businesses will help make them increase sales as well as profits. Not only that, it can also help improve brand visibility and recognition. But it all depends on what marketing methods are being used. Postcard marketing is just one of them.
Postcard marketing in itself can easily be understandable by the method that it uses. It is simply a type of direct marketing that makes use of postcards mailed to potential customers. This marketing method has been already used for decades. It is still being used simply because it is quite very effective in reaching out to its market.
Postcard marketing aims to attract customers through the use of postcards that act as mini-billboards for your business. They aim to attract customers to make face to face meeting with the marketer, seller or business. What makes them ideal is that it does not require your business a huge in order to undertake. Postcard marketing can be one of the most affordable means of marketing your products directly to homes as well as customers. But their effectiveness depends on how you try to use them.
Is everything making sense so far? If not, I’m sure that with just a little more reading, all the facts will fall into place.
One way to make sure that your potential customers get attracted to your postcard marketing is by just making it simple. Many businesses would sometimes try to stuff all the information they want customers to know inside the limited space of the postcard. The result is usually the opposite of what they want to achieve. The same goes when choosing complicated designs for postcards they sent out.
The best way to achieve good results from your postcard marketing is by first making your postcards simple and yet attractive. Avoid trying to give your customers too much information which can overwhelm them. Just imagine your postcards as a billboard that you pass by when your travel the roads. People may usually not spend a lot of time poring over the postcards that you sent out. Make sure that they can provide what you wish to convey even at a passing glance. Or you can do it better- make your postcards eye catching first yet simple to make people take a second look and read your postcards.
There are many reasons that you can make up why you use postcards as a direct marketing method. A postcard with the right purpose can always get the point across. It can also help you, the marketer or the business owner provide the information you want to provide. But in order to do this, you need to know what you aim to do.
Before you make or design your postcard, you need to know what you are aiming for. Do you wish to provide your business address in your postcard? Do you want your postcard marketing to become a more targeted approach in reaching to customers coming from a certain area or zip code? Do you wish to reach out to a certain age bracket or a new market segment? Just make sure that you have all the bases covered before you try to come out with your postcards to send out.
It never hurts to be well-informed with the latest on Postcard Marketing. Compare what you’ve learned here to future articles so that you can stay alert to changes in the area of Postcard Marketing.
About the Author
Andrew Blachut is the owner of several hundred websites, of which the Jewel in the Crown is PropertyNow.com.au
PropertyNow private sale real estate
Discuss Property issues and trends at our real estate forum
Find the best home loan by using the PropertyNow home loan comparison software.
The following article covers a topic that has recently moved to center stage–at least it seems that way. If you’ve been thinking you need to know more about it, here’s your opportunity.
If you are really decided to try out or use postcard marketing for promoting and advertising your business, you should immediately decide on how you want your postcards to be presented. Among the numerous fun things you should be aware of in this advertising form is that it could allow you, the business owner, to use your own creativity when designing the postcards to be used. Indeed, this is the perfect time for you to let that artistic side of you come out and shine. Isn’t that exciting enough to begin with?
Truly, the most challenging part of any postcard advertising program is the conceptualization stage. You have to keep in your mind that your goal should be to make the recipients of the postcard to notice the item immediately. You should of course aim to make your postcards create an instant and lasting impact so that recipients would be inclined to take positive action. Thus, there is a necessity to focus on the message to be included and conveyed in every postcard you design, produce, and send out.
You could use the postcard as a material that directly invites people to come and drop by your store, try a new product, check out online shops, give you a telephone call, or other similar initiatives. When doing so, always remember to be specific enough about the goal to send out such postcards. Also try to think about your strategy and your goals. What do you want the recipients of the postcards to do right after receiving and reading the postcard? What is the call to action? Remember, the action you want could be explicitly expressed and clearly stated within the message of the postcards. Do not miss out on this part. Make every postcard convey message.
Once you begin to move beyond basic background information, you begin to realize that there’s more to Postcard Marketing than you may have first thought.
You could get effective ideas from different Websites and companies when you are designing and creating your own postcards. You do not need to mass produce right away. In the printing stage of the initiative, you could opt to initially produce, print, and send out just several of the cards. Send them to a small group of people and solicit direct feedback from them. This could be an effective assessment so that you could make a good decision whether to proceed to mass production of the cards or not. If the initial postcard design is not effective, you could always revise so that you could produce materials that would be aesthetic and effective enough.
You could use your own computer printer to print out the postcards. As for other postcard materials, you could buy such items at numerous paper craft shops as well as office supply stores. Ordering the materials could also be possible in bulk through online shops and Internet-based paper suppliers. You could save a lot by ordering in bulk or wholesale.
In postcard marketing, you could start small and then get on a bigger scale on the next marketing campaign. You may or may not need to hire professional services for much bigger initiatives.
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By John Kay, you can check out cool websites recommended by him at Cool-websites.org
This article explains a few things about Postcard Marketing, and if you’re interested, then this is worth reading, because you can never tell what you don’t know.
Just like in typical marketing initiatives, there is a need to do ample and appropriate research before you launch any postcard marketing campaign. While the strategy is proven effective and truly bringing about desired results, there is a need to make sure you are well informed and necessary preparations are in place before the campaign. Otherwise, the whole activity and initiative would only fall into futility and uselessness. Take note that no marketing strategy would ever work without preparation and proper planning.
Before you embark on any marketing campaign using postcards, it would be best if you would consider looking at three major aspects, namely, mailing list, headline, and message. Contrary to common beliefs and perceptions, this marketing technique is not all about the artistic side of producing postcards. There are obviously many other factors and aspects that are more important than producing an aesthetic and colorful postcard alone.
Begin by using an appropriate mailing list
Before you launch the campaign or even before you produce the postcard, you should determine the target market. Who are you intending to send out the postcards to? Be honest in assessing and determining the market segment that is most likely to appreciate the products and services your business offers. After knowing the target market, you should also strive to determine the best and most effective way to teach those people.
Do you have mailing addresses? If you do, how sure are you that the contacts in the mailing address are all part of your target market? If not, you should spend time and effort making that list or buying a good list from businesses that currently sell such. It may not be practical to send out postcards that could not provide you results you are expecting.
Think about what you’ve read so far. Does it reinforce what you already know about Postcard Marketing? Or was there something completely new? What about the remaining paragraphs?
Create an effective and curious headline
In this regard, postcard marketing could be compared to traditional advertising and copywriting. Good marketing postcards are those that are containing strong headlines. A headline is the initial thing that a recipient would read. In just a few seconds, the use of headline could determine whether the marketing campaign has been effective or otherwise. When writing headlines for postcards, stick to the catchy phrases. As much as possible, prevent using headlines that are too long or too vague. Be specific and clear in catching consumers’ attention and interest. The use of strong words is essential in this regard.
Make sure the message is clear and persuasive
The postcard marketing campaign should call to action. Whether you want consumers to buy your products and services or you want them to support your business initiative, it is important that you state your message and intention very clearly. Specify what it is you want the recipient of the postcard to do. Be clear when stating the potential benefits and advantages you offer consumers.
It is always effective and persuasive to include in the message reasons why consumers should heed your call to action. Not all recipients of the postcard could read and interpret your message accurately, so do not be vague and unspecific.
About the Author
Andrew Blachut is the owner of several hundred websites, of which the Jewel in the Crown is PropertyNow.com.au
PropertyNow private sale real estate
Discuss Property issues and trends at our real estate forum
Find the best home loan by using the PropertyNow home loan comparison software.
The more you understand about any subject, the more interesting it becomes. As you read this article you’ll find that the subject of Postcard Marketing is certainly no exception.
Since it is one of the easiest and one of the most lucrative ventures today, postcard ventures are indeed today’s few competitive markets today and how to make your postcard marketing campaign a success can be determined by how much time and effort you put into it.
Nowadays, people always look for and embrace alternative ways to add a few bucks with the rising cost of basic and prime commodities and some people have actually seen good business with postcard marketing.
Whether you are a computer savvy technician, lay-out artist or a writer, some people have actually taken advantage of the potential money-making capacity of the postcard industry as an alternative source of income.
Looking back from the past, man always has the insatiable need to communicate, whether it be the standard norm of talking to another person, writing a personal and intimate letter or through long distances with the use of the telephone, communication will continue to be a part of every day living.
For a period of time, with the advent of analog communication systems like the telegraph and telephone systems led the way in innovating and speeding up communication and making the world a smaller place.
At the turn of the 18th and 19th centuries, newspapers became common carriers of information, but even with telegraph lines and messages, the most popular means of communication was still letter writing.
This was until the postcard came along and was first introduced in the 1870′s as a promotional advertisement primarily aimed at businesses.
This became very popular with the public and several publishing and printing companies adopted the process by coming up with laid out sheets of paper advertising business and leaving blank spaces with which people can write notes or short messages as they continue to pass it around or even mail the postcards to friends and family.
If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole Postcard Marketing story from informed sources.
A few years after it has been introduced, the United States Congress passed a legislation allowing people to write notes on the postcards.
This further caught on with the public and demand for more postcards, steadily rose with publishing and printing companies surprisingly striving to meet up with public demand,
From an initial demand of 770 million postcards printed on that first year, the popularity of this innovative print media resulted to a breakthrough production of 1 billion two years after.
The fad kept on growing and by 1909 the leading printing firm Illustrated Postcard Company churned out a staggering 3 million printed postcards everyday.
By this time, people thought of a variety of ways other than postcards being just a means of communication.
Presently, postcard marketing has become one of the low-cost, yet surprisingly one of the most effective marketing campaigns effective today, mainly because it’s utilization of minimal resources for maximum effect has served to attract a large share of the consumer market.
There are basically several simple rules on how to make your postcard marketing campaign a success and these includes the basic tools for marketing almost anything under the sun and those are planning, organizing, directing, control for the decision-making process of production lines, pricing, promotion and servicing.
Just make good use of those tolls and for sure, you will know how to make your postcard marketing campaign a success.
That’s how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.
About the Author
By Anders Eriksson, feel free to visit his Perpetual20 training site for great bonuses: Perpetual20
Imagine the next time you join a discussion about Postcard Marketing. When you start sharing the fascinating Postcard Marketing facts below, your friends will be absolutely amazed.
Many people subscribe to and read magazines. You might notice that different advertisements are being included and published in such materials. Through the years, various styles and strategies have also emerged. Do you notice those postcards that are attached? They seem like multiple reply cards that you could detach or cut and send to the address that is already posted or printed in the card. Are you familiar about this kind of marketing tool? Well, this is what is currently called postcard marketing. It is becoming rampant and widely used by businesses these days.
To be able to attain success for your business, there should be a sound marketing strategy or program. It is a fact that currently, companies spend significantly on marketing. There are many types of marketing schemes available and are useful. The initiative also uses different media, from print, television, radio, to the Internet. Marketers and advertisers are also becoming more and more creative. Every now and then, there seems to be always a new and fresh idea that effectively reaches target audiences and people. Do you need a new and non-conventional idea to promote or market your products and services? Perhaps, it is time you employ the usefulness of postcards.
Postcard marketing is an effective and non-conventional way of business promotion without the necessity to spend too much. It is true, at first, postcards may seem a little outdates, but hey, such materials could be effective in seeking and catching attention and impressing people you intend to impress. That is important to business marketing. Postcards have always been effective in promoting anything, from tourist destinations to hotels to businesses. The materials are usually printed on small index cards (size 4′ by 6′) that are easily distinguishable in mail.
Knowledge can give you a real advantage. To make sure you’re fully informed about Postcard Marketing, keep reading.
Postcards are very easy to read. They could be effective in sending messages to your target consumers. Advertisers assert that they are better than packets and pamphlets that consumers generally and usually find time consuming and boring. Instead of posting ad pages in newspapers and magazines, you could produce your own postcards. They could be distributed directly to people or they could be attached to print materials like newspapers, magazines, and newsletters. You could always design and produce even cheap postcards without the need to sacrifice the impact and effect of your message. In every postcard, you could spend just a few cents for printing.
Readers and recipients of postcards are more likely to be impressed and read postcards than unsolicited letters and common printed ads. They are also more convenient to fill out so that receivers could take only a few minutes to reply and send back the postcards to you. This way, postcard marketing is deemed better than coupons, clip-out forms, and other response generating materials. Postcards are colorful, impressive, and effective in instilling retention of message.
You could easily include your phone number, mailing address, and other contact information so that there is a better chance that more prospective customers would get in touch with you.
About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO
If you ever wish to conduct your own postcard marketing campaign, then you would need to know that it is an age old marketing method that is still quite popular and effective even today. You take advantage of the fact that postcard marketing is fairly easy and simple to conduct as compared to other direct marketing strategies. Here are some tips that may be able to help you out.
Simple Message Works
One of the advantages of postcards for your marketing campaign is that they are quite easy to come up with. But one thing to consider is that postcards also contain only limited space to write on. You might have a lot of things that you want to share with your target audience. But in postcard marketing, you might be forced to choose only the most information that your audience would need to know. Even though it would be just a simple message, it should be able to attract attention in order to be effective. This is something that you should be able to plan carefully way before you even plan on the design of your postcard.
Give That Personal Touch
What makes postcard marketing so effective is that most people consider is as a more personalized way of reaching out to your customers. People feel a bit more special receiving postcards rather than the usual mail. It may give them a sense of importance being considered for a postcard. In the same way, you as a marketer should take this to consideration and make sure that you always give your postcards that special personal touch that can endear you to your customers.
Sometimes the most important aspects of a subject are not immediately obvious. Keep reading to get the complete picture.
Keeping The Message Within
Another advantage of using postcard marketing for your business is that you can try to keep everything out of sight especially from your competitors. You can offer certain discounts or new products to your customers directly without your competitor knowing about it. This can provide you with the advantage you need that you know your competitors would not easily discover, unless you send out the same postcards to them.
Brand Recognition
One way that postcard marketing can also be quite helpful for your business is that it can help put your own brand out there in the market that you are trying to reach. It can be a good way to help establish your brand slowly until your customers may be able to identify you. That is why it is also important to put out your brand logo as part of the design of the postcards that you sent out.
Postcards Are Kept And Shared
Another advantage of using postcards for your marketing campaign is that most people usually keep them. Unlike direct mails which most people usually throw into the garbage bin afterwards and forgotten, postcards are usually the ones that most people can keep for longer periods of time. Postcards can also be a source of indirect referrals since some may even share them with other friends and people which can also translate as an added bonus for your business in terms of gaining additional customers.
About the Author
Daniela Rosenhouse is a Contemporary Figurative Artist. She is well versed in Oil Colors, Watercolors and Drawings. Her portfolio can be viewed at http://www.drosenhouse.com